Vibrant. Thriving. Dynamic. These are three words that describe the business community of Rutherford County, and now a new logo helps communicate those characteristics to the world.

“A logo is something that offers a first impression of an organization,” said Chamber President Paul Latture. “We’ve had our previous logo for over 14 years, and it just wasn’t representative of our organization anymore. Our new logo is clean, professional and offers a fresh perspective in marketing Rutherford County.”

Surveys were conducted with Chamber members and key stakeholders, and the feedback received was crucial in helping shape what the new image would look like. The new logo will now be used in all printed and online Chamber materials.

“Branding is crucial in the competitive world of economic development,” said Latture. “We are excited to offer this new brand as we continue our efforts in recruiting new businesses, creating new jobs and diversifying our economic base in Rutherford County.”

The Rutherford County Chamber of Commerce seeks to promote economic development and a quality of life to benefit all residents of Rutherford County. Programs, events and services are offered to both members and non-members. The Chamber operates out of a main office on Medical Center Parkway in Murfreesboro, and branch offices in Smyrna and La Vergne. Learn more at www.rutherfordchamber.org.