The Tennessee Highway Safety Office has increased their impaired-driving enforcement during the holiday season.

This is part of the THSO's statewide Booze It and Lose it campaign.

More messages about the dangers of drunk driving will be seen on highways across the state and nation alike.

Police are urging this message pointing out that even those who get a DUI conviction for the first time could end up having to pay costly fines, court costs, legal fees, jail time, mandatory drug and alcohol treatment, and/or the installation of an ignition interlock device in their vehicle.

Officials say state and local law enforcement partners will be out in full force to secure Tennessee roadways.

Remember in our report on Monday, the state reports that several more people have been killed on Tennessee roadways in 2018 than in 2017 with more than 4 days still remaining. Remember to obey speed limits, buckle up, no texting behind the wheel and don't drive impaired.