A campaign designed to encourage people to use greater caution at railroad crossings has been relaunched.

The campaign - which costs $5.6 million and is called "Stop. Trains Can't." - is spearheaded by the U.S. Department of Transportation's National Highway Traffic Safety Administration and the Federal Railroad Administration.

According to a release from the Department of Transportation, 270 people were killed at railroad crossings alone. 99 of those deaths were after drivers attempted to go around lowered crossing gate arms, which USDOT points out that this is a ten-year high.